What happened to DailyFX? IG Group Redirects Daily FX Website and Introduces “Trade Live with IG” Morning Show
IG Group has officially redirected the popular Daily FX website to its own corporate site as part of its media strategy shift, similar to the approach used with tastytrade, acquired by IG in 2021.
The Daily FX website, once a go-to source for trading news and forex analysis, has been taken offline, redirecting users to IG Group’s main platform. This rebranding is part of IG’s broader plan to strengthen its media presence, following the success of tastytrade, a prominent US-based options broker.
What happened to Daily FX?
In addition to the website change, IG Group has rebranded the social media channels tied to Daily FX. Platforms like YouTube and X (formerly known as Twitter) have transitioned to the branding of “Trade Live with IG.” The Facebook page for Daily FX, however, remains largely unchanged and has seen little activity since early August. And this is what happened to DailyFX.
The “Trade Live with IG” show is a new morning broadcast that airs weekdays from 7:30 am to 10:00 am UK time. This move is part of IG Group’s continued effort to incorporate media into its business model. The Daily FX brand was originally acquired by IG Group from FXCM in 2016, but the current transition highlights IG’s focus on leveraging media platforms for deeper engagement with its user base.
IG Group’s Strategic Growth and Expansions
IG Group’s decision to rebrand Daily FX coincides with its ongoing business expansion efforts. In 2021, IG Group completed its acquisition of tastytrade, an online brokerage and trading education platform, for $300 million in cash alongside the issuance of 61 million IG Group shares. This move enabled IG to tap into the growing US retail market.
Following the acquisition, IG US rebranded its forex brokerage and platform technology to “tastyfx” in June. The rebranding effort was aimed at delivering an enhanced trading experience for US users while strengthening IG’s forex offerings in the American market.
The core trading technology remains largely the same, but IG Group plans to continually upgrade the platform. The rebranding to tastyfx reinforces the company’s commitment to providing advanced forex trading technology tailored to US traders.
IG Group Share Buyback Program
In line with its growth strategy, IG Group also launched a £75 million share buyback initiative, partnering with Morgan Stanley to execute the first phase of the repurchase program. The company intends to repurchase up to £150 million in shares as part of this ongoing effort to enhance shareholder value.
IG Group continues to invest in its business expansion, with media and trading technology developments shaping the future of its brand. Thus, what happened to DailyFX.
At Bro In Finance, we are committed to helping traders navigate the complexities of the forex market. Our in-depth analysis, expert insights, and advanced tools empower you to make informed decisions and achieve your trading goals. Whether you’re a beginner or an experienced trader, Bro In Finance is your trusted partner in mastering the forex market. Visit our website for more trading tips and strategies to enhance your trading experience.
Check out our on Best Forex Brokers to know more about this topic
Check out the most crucial steps that you need to take when choosing your forex broker
Have you heard about an amazing Broker Platform called “AVATRADE“? We at Bro In Finance do recommend this amazing broker.
Written by D Fernando
